The 21st Century Flivver Kings – Ballmer and Gates.

Both advertisers and search users can change their habits over night. That hardly compares with the monopoly that Microsoft enjoys.

In fact it is easier for a user, especially at the corporate level, to change their hardware vendor from Dell to HP than it is to change the underlying operating system on which all the applications you run depend.

If Google doubled their prices customers would easily bolt. Not so with the Windows and Office monopolies.

Microsoft customers are locked in, not matter how prices change, no matter how quality erodes. To a large extent you have to give equal blame to decision makers at large companies (and particularly the Federal Government) who allowed themselves to be maneuvered into this situation.